Themes In Blaze By Stephen

A new entrepreneurship increased

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Francesco Zanotti

Censis, the Report 2009 ( that the 2010 does not say much), trying a brief description of our society, says that it is characterized by institutional implosion and vitality molecular ephemeral. I agree, but we need to take a step forward. And to think that this implosion, and this ephemeral vitality are the result of growing business of inertia (meaning the word "entrepreneurship" as specified in the novel of industrial society) deep . It trivializes ethics because la riduce a realizzare l’equità possibile oggi. E non a diventare lo stimolo fondamentale per costruire un futuro non solo più equo, ma dove la qualità complessiva della vita di tutti continuamente migliora. Trascura l’estetica giudicandola un riferimento ludico e non un criterio di verifica di concretezza ed eticità.

I figli (non solo naturali, ma anche spirituali) che hanno ereditato i ruoli dirigenziali nella nostra società non hanno ricordo delle prassi imprenditoriali che l’hanno generata. E l’educazione che hanno ricevuto è stata di stretta osservanza “galileiana”. Il risultato è in that they confirmed the idea that this company is the best of all possible worlds Leibneziana memory. And that is their job to manage it as it is.

Certainly the formation of this belief are not extraneous considerations of convenience, desire to maintain the privileges inherited.

In any case, the end result is that the creative entrepreneurship are untraceable.

If this is so, then to build a new company, to be specified in a new economy, a new social status, in new institutions, the solution is to reactivate a new era of entrepreneurship.

But entrepreneurship is not just the old, strong-willed and spontaneous, which created our economic system and our society. And 'what I have defined as necessary increased entrepreneurship.

With these words, paraphrasing the best known of 'augmented reality', I mean that the new entrepreneurship needs to be much more "powerful" than it was even that of the more recent past.

More in detail.

First, there would be enough to master some technology learned from the experiences of previous work, be attracted by a desire to use this experience and be guided in its imitation of the lifestyles of some country driving.

not be enough to increase the number of small innovations that now are spurring a host of incubators and following.

Nor even just turn on some new production or sales experience (some experience with production, consumption or trade fair, for example) that comes more as a rejection of modern society and as a fractal of a new company

enables entrepreneurs to economic, social, political will from the vastness of resources, both conservative created, made available by the industrial society , wants the new identity and a new quality of life of people, experiences of the new economy and new finance, new economic actors, social, political, institutional, and activate a large overall design process of a new society.

must start from these potentials and activate a new project that is not fragmented into a thousand streams, which then dry up in countless experiences that they can not find a meaning together. A new design that manages to produce, simultaneously, all the details and the overall design of the new company next venture.

This new increased entrepreneurship, social creation of these new processes are unlikely to emerge spontaneously just because of the intensity of the process of "degeneration" of the overall business expertise that is affecting our society. You may not even be generated by rhetorical exhortations, then, can not be born and grow spontaneously.

This new enterprise will be increased and activated consciously, when he starts to speak, will be financed, "spoiled." But how?

To understand how, let's explore the "secret" of that great process of creation "business" that was the Renaissance . What has generated the great explosion of scientists, poets, saints Navigators, art and science (I dare to say, art and science "augmented" than those of the Middle Ages?) on which we will still field? There Campania in the literal sense: in accordance with a conservation strategy, (which, at this point, it should look really ridiculous), we consider, for example, art, something that the past has given us and that we can only admire and use. But would not dream of wanting to build other works of art so popular and impressive as it did in the Renaissance.

So what was the secret of this explosion ?

The response is great and trivial. He threw himself in medieval society and a world view of man than new Medieval: one developed, artistically and philosophically, from the world "classic."

A new vision of the world told. And then the story has sparked a new story and a new do that have spontaneously condensed in the Renaissance. Stated differently, the construction of each comes from a Renaissance innovation becomes epistemological shops and art works, cities and roads, banks and institutions.

The first step to start a new enterprise, then, is to throw a new vision of the world within, in all the crevices of our society, a new worldview.

In particular it is important to "throw" in the business world a new strategic culture to serve as a "fuel" to a new era of entrepreneurship increased.