of
Francesco Zanotti
Today (February 16, 2011) appeared a full page in Il Sole 24 Ore on the topic of business continuity. Key issue, of course, for shareholders and stakeholders. This Italian-style to both owners and for all those who have to deal with the company. Not least the investors who ultimately are the true providers of risk capital and debt.
's term "business strategy" has two connotations.
The first indicates the fundamental choices that the company needs to make: its strategic structure, its business position. These are fundamental choices that will decide the going concern.
The second shows all the "tools" that can be used to make critical business decisions and evaluate whether these choices are likely to generate results in the future.
Then the business strategy, both as a matter of choice, both as a set of tools is the essential guide for judging business continuity.
Well, the entire page of Il Sole 24 Ore, business strategy, nor one way or another, the judge is going citata.Per using data past. And if the data is getting worse, you begin to curl the nose.
Obviously this approach only makes sense in a stable environment. In an environment of dynamic change is necessary, of course, consider the results of the past, but it is necessary, above all, use the tools of that wealth of knowledge that is collected in the term "strategy business "to make choices regarding the future and understand that these choices are likely to produce results.
Why this substantial error? Because strategic culture is not part of the skills of those who believe business continuity.
Then, especially when you leave a couple of years which have conclusively shown that every ambition of continuity is entirely without foundation, it is necessary that all those who have to do with business continuity acquire and use the most advanced knowledge of business strategy.
The quality of the knowledge of business strategy used is a measure of the reliability of judgments that are issued on a going concern.
We have initiated a research project that led us to make a collection of all the knowledge of business strategy. Using the models and metaphors of complexity we obtained a better synthesis than the state of the art available and easily usable. E 'available to all those who want to use business strategy as an essential tool for judging business continuity.
On March 9, 2011, at the headquarters of Crescendoin Aurispa 7th Street in Milan, organized, from 09.00 to 13.00, a seminar entitled "Tools and knowledge of business strategy for assessing business continuity. " Participation is free. It only confirms to Dr. Elena Ceribe lli the growing number (02 45479800) or email e.ceribelli @ cse-crescendo.com .
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