How Do You Stop Stereo

Interview with Vincent Gentil, CEO Leroy Merlin

In our project, which aims to reprocess from below the Italian entrepreneurial system, we interviewed, with great pleasure, Vincent Gentil, CEO of Leroy Merlin, a leading company operating in retail, specializing in construction, DIY, carpentry, gardening and furniture, which began its growth since the early 50s and is now present in most of Europe, in Italy can count on 50 stores. Leroy Merlin is part of the galaxy group that meets ADEO other brands such as: Aki, Bricocenter, Bricoman, Dompro, and the latest Weldom Zodio, Domaxel and Kbane. The group ADEO is the number 4 in the world.

Here's an excerpt (full version) interview.

".. The key event was the acquisition of Castorama. It has been the stimulus and the key resource for a redesign of our identity and our strategic positioning.

First allowed us to enrich and complete our supply system. With this completed we were able to develop a new mission. It 's the proposal for a pact with our clients: improve quality, together to our customers, life in their home and in their communities ... "

" .. We want all our players feel the person is in a relationship with the customer to imagine and then run it with our plans to build his dream house items. Our people not only build a working relationship and trade because they live in the same communities where our customers live. They have the same interest in building an economic community, social and environmental happy. So, if you tell that our products are the means and our stores a reference point for building an economic community social and environmental happy, because I'm convinced they will do ... "

" .. Today I believe is a growing awareness that intangibles are more important in shaping the future of tangible resources. Unfortunately it is difficult to identify, make visible the intangible heritage in some way so real to be acceptable to a "normal" Board of Directors. This difficulty is particularly painful for me, as I said, I believe that our stock of intangible assets is particularly high.:. "