The purpose of this post is to find out which is the inner soul of doing business. The entrepreneur who is he?
propose my answer, certainly only a first attempt, in search of many other contributions.
I believe we need to rediscover the inner soul of the entrepreneur perché è questa la vera risorsa per tornar a generare sviluppo
Io credo che l’imprenditore si ponga di fronte alla realtà, alla natura e alla società, in un modo tutt’affatto particolare: con la sindrome di Dio . Intendo dire: con la voglia di costruire un mondo a sua immagine e somiglianza.
And then discover that it is extremely rich, richer and richer, with a thousand possible performance technology, which seems made to turn the company's potential to become concrete in new worlds.
entrepreneurial action: a process of social creation
entrepreneur, new demiurge, before the universe of potential that can potentially gather, select those that it considers most vivid, he sees more clearly that the more excited.
Maybe in the past was not true, but today it is certain: the limit is not in the entrepreneurial potential of becoming that emerge from society, which are practically endless. Maybe a little 'lies in the design tools (corporate culture) available today to discount this potential. But above all, is in the eyes of the entrepreneur, in its breadth, depth and boldness.
However, within the limits allowed by her gaze, he imagines a its proposal product or service using some of the potential benefits of technologies that can see and understand.
His proposal is inevitably incomplete, but, if it can be exciting, mobilizing, then an active dialogue between the inner world (the organization that the entrepreneur has created around him) and the outside world to 'business.
E 'this dialogue which is "mature", concrete, clear the thousands of potential needs in defined needs and the many possibilities of technology in a product that meets these requirements and the thousands of potential organizational in a specific organization able to efficiently build and sell that product.
In summary, I think we can say that entrepreneurial action is a process of social creation. But what?
The result: a new world
It 's amazing the result which produces a business process. It is not only a new active economic exchange (defined in terms of performance, cost and price of the product supplied), but creates a whole new "anthropological universe, characterized by its specific vision of society, which manifests itself in the economic exchange.
Stated differently, the proposal of an entrepreneur is a proposal for the future, a hologram for a new society. This is the opposite of a proposal which, because of the discovery of the evolution of the company chosen by fate and the renunciation of other ways, though conceivable, are illusory.
If and when the entrepreneur success triggers a virtuous circle. Come the imitators, at least at first, they help to increase the quality and the amount bid. The appearance of imitators, then, is both a sign of success that a growth factor because it helps to enlarge the market that the company has created. It 's just this informal alliance between potentially competing businesses that generate the development of new industries.
attempt a synthesis of "abstract", a businessman active and completes process of social creation of new worlds that, thanks to the social process through which they are generated, are considered socially, ethically fair and aesthetically exciting. As you can see his method of management, government is radically diverso da quello “previsto” dalla società industriale. E’ radicalmente diverso dal management dei testi di management e dei corsi di formazione manageriale.
La conferma dal passato
Il processo imprenditoriale che ho precedentemente descritto è quello che ha dato origine al nostro sistema industriale.
Esso ha dato origine ad un sistema di piccole e medie imprese che prima non esisteva e che ha permesso un incremento rilevante della qualità della vita in tutti i territori del nostro Paese.
Esso ha dato origine anche ad imprese-sistema come la Fiat che è stata l’azienda simbolo e sintesi di un processo di sviluppo che è stato industriale e “ car centered ”. Ed ha funto da catalizzatore di tante energie imprenditoriali a monte, a valle ed a lato del prodotto auto e da uno sviluppo sociale complessivo: dal sistema delle infrastrutture, ai flussi migratori, allo sviluppo della città di Torino.
E’ emersa piano piano, attraverso percorsi arzigogolati per nulla lineari, vivendo costruttivamente mille contraddizioni.
E 'born from the convergent and below a thousand players who have created one thousand poles in a thousand future generations of social places. E 'created by continuous synthesis of ex post that, little by little, went to consolidate, on the one hand, social structures and practical vision of the ideal industrial society that I described above society. Second, the practical and scientific theories and idealized vision of science.
More specifically
It 's always been so!
The process of creation of industrial society was not unique. All the processes of setting up companies, and the Renaissance empires are built according to this same dynamic.
An entrepreneurship of the people
But there were only economic entrepreneurs. In this business it is associated with economic synergy, again after the war, a social entrepreneurship, political, institutional and cultural which launched a participatory process, empowering, and emotional design, the same type as the one initiated and managed by entrepreneurs of the economy, has created a new society and a new state.
This overall process of entrepreneurship, I propose to define " entrepreneurship of the people," said product ethics and aesthetics. Not the ethics and aesthetics are certainly not perfect. But certainly a society more just and more beautiful than the one from which you started. Both ethics and nice to be able to be unhappy with herself. And immediately provide encouragement to build a society fairer and more beautiful.
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