The President of Confindustria has officially need, now widely felt to reform this Association.
I believe that, before designing any reform proposal is reason to be a question that I have not been answered yet organic. Parts only answer I seem to very conservative.
The question is: where is going to the Italian entrepreneurial system?
It 's a fundamental question and responding to it because it is inevitable that we understand the needs of members of Confindustria, the companies say.
I try to write a response to be submitted to the debate.
But because this brackets? Why " appointment sunt rerum consequaentia . The fact that we continue to use the word consumer means that we are still tied to a vision of the business system designed to meet sanitary requirements. While the deep reasons of buying decisions are in an "elsewhere" which is not yet clear ...
products involving less
The rise in people's needs of increasingly sophisticated self-generates a shift of meaning of the goods produced by industrial society: an intense existential to a normal function. This drift carries meaning, of course, a drift in value parallel to lose meaning the products lose their value.
These drifts of meaning and, therefore, of value are in place for some time. They were, until now masked by the continuous enrichment of goods, especially consumer
through technological innovation, stylistic and communicative performance. This enrichment was able to do many of these products become symbols of desirable lifestyles, so that acquire and perform positioning and become an instrument of social redemption. The mask has worked so well to create an artificial bubble consumption.
The outbreak of the financial bubble created, due to resonance, even the bursting of the bubble of consumption of whose existence no one had noticed. And it was a blast "complete and irreversible." People have begun to seriously demythologizing products until they return to their functional significance. But were not limited to this: they have also reduced the functional role because many functional benefits that seemed essential proved to be less and less.
Mille phenomena testify to the progressive loss of meaning and value of the "product system" of industrial society.
The first of these phenomena is the growing role and success of balances. It is clearly indicate that more and more people think that many products, especially apparel, are overvalued. And buy them only when, through the sales have scaled their price.
Another phenomenon is the explosion of the detector outlets that are isolating the purchase in artificial places, completely detached from the social community that characterized the convenience stores. As if to indicate that the purchase is becoming almost a trade is inevitable, but not so full of meaning relational.
But the phenomenon affects most revealing what is perhaps the leading sector of all the existing industrial system: the automotive . Now it is becoming increasingly evident that this sector can only survive if feeds on government incentives: the car do this type of car, produced in this way, it is now structurally cheaper. This evidence is "obscured" in some way hidden, pressing on the efficiency and technological innovation. But that press is increasingly difficult and expensive. Both for the community (The state) that must bridge the gap between costs necessary to produce cars that are better and the prices that people are willing to pay to buy them. Whether you work in this area because the automotive companies, in spite of themselves, are forced to ask more and more effort without being able to adequately compensate for this escalation of commitment.
E 'in some perverse way it will serve only to increase the cost of social and personal drive to make a break point near future, which inevitably have begun signals.
Because of this loss value of products, the very act, the moment of purchase is even becoming moment of stress, fatigue because the loss of value of products has a dramatic effect on the income statements of companies that are increasingly less able to pay wages that allow to return to a level attractive to purchase.
As a further and, in concluding this paper, evidence that the types of products that the current production system makes it available are losing value is that, for some, it becomes important not what you buy, but how you buy.
mean say that balances work well because they're going to game time, and thus of self. the emerging professionals who plan carefully balances running balances using technologies and strategies. For example: a group of several partners involved in different queues, are in contact via phone, so you can capture the broader spectrum of opportunities.
A structural decline, continuous and not cyclical demand
The continuous loss of meaning and hence value, of goods produced by the current industrial system has a consequence via always clearer and more dramatic the drop in demand , which is occurring more and more evident, is structural and non-contingent . I believe that this process has not yet been fully recognized. Instead, he thinks the contrary: it is the financial crisis that has shut down the desire to purchase.
We need as quickly as possible to recognize that the decline in interest for typical products of industrial society was already in place before the financial crisis. It has certainly accelerated this process, but the crisis does not mean in any way, a general resumption of purchases.
The inevitable result: a production capacity superabundant
If set in a structural way and continually question, then reduce the demand for production capacity. This means that the current production capacity will tend to be more abundant.
The consequence of consequence: the hyper
If the market space will inevitably be reduced while production capacity if it increases, will not decrease, then non può che scatenarsi una competizione sempre più dura, definita “ipercompetizione”, che finisce con l’essere, sempre di più, una devastante competizione di prezzo.
Il risultato finale: l’impresa schiacciata
Il risultato finale è che l’impresa viene schiacciata da un mercato che si restringe e da un prezzo che cala continuamente. Questo essere schiacciata le fa perde quella capacità di produrre valore ed occupazione che sta al fondamento della società industriale.
Forse nuovi markets, new competitors certainly
In recent years, an outlet seemed to be the possibility of transferring production to countries that offered low-cost, productive resources that promised, also, to be new and almost huge market, the philosophy of outsourcing "competitive." But it was soon discovered to have fallen into a trap. The first competitive globalizers have had, of course, an initial advantage because they are able to present their markets to competitors with lower prices. But then, they have rushed too quickly to the shelters by adopting the strategy of competitive outsourcing. The end result was indigestible in the literal sense of the term, almost all businesses. The initial advantage was as fast as "vaporized." Very few companies have managed to get real returns on investment made to relocate. All were found to be almost banished in the land, after all, foreign, no longer able to take advantage of the resources generated to their areas of origin had guaranteed them. In addition, the countries where we are now outsourced, rather than new and huge market sinks, incubators of a new and formidable competition that is threatening to overwhelm especially those businesses that plays on the competitive outsourcing, have chosen as a competitive weapon exactly where these new competitors are our rates: the price.
is cultivated still hope that the profound interconnectedness of markets and society, sooner or later, balances the costs of inputs and these become our new and unexpected competitors like us. But if everything that happened tomorrow, we would not have solved the problem: a common evil competitive makes no joy. In fact worsen the lives of all because the price of a battle is like a vortex that draws all invincible lower and lower.
And the picture is not yet complete. What is still missing, perhaps, is the most important factor. People who are born in other civilizations, we are doing now dazzled by the industrial civilization. But soon this "light" will go off and start, at least, to build their own specific variation of industrial society. This means that present themselves on the market with radically new products for design and inspiration. Different interpretation of the technology and generate a different technology and product innovation. At the "Made in Italy" will be joined by many other "made" that will have a similar overall charm because they are born from other areas also rich in resources generated.
Nuove imprenditorialità “aliene”
Io credo che accadrà anche qualcosa di molto più profondo . Nelle altre parti del mondo, a partire dalle provocazioni ricevute dalla scienza, dalla tecnologia e dai sistemi produttivi e, più in generale, dalle società occidentali, gli altri popoli, fondandosi sulle loro culture originarie, inizieranno a immaginare nuove concezioni della scienza e della tecnologia che porteranno a proposte ancora più radicalmente nuove di prodotti, sistemi produttivi e imprese, stili di vita e modelli sociali.
Questo immaginare diversità profonde will find resonance in our society and will accelerate even more the loss of sense of the products that we produce and sell today. And the entire industrial system that produce them.
The person crushed
firm crushed the competition is forced to crush people.
fact, it is compelled to stress to people who remain within the company to throw out as much as possible and not to take, if not much worse conditions, new people.
The people who remain within the companies are forced to live a schizophrenic situation. On the one hand, are forced to become more and more gear because the business needs of productive efficiency. On the other hand, are invited to creativity, personal involvement and entrepreneurship are the exact opposite of being gear. An attempt to reconcile these two opposing forces through a management that is about leadership and motivation, and that I consider human resources as an asset's fundamentals. But it quickly becomes clear that leadership and motivation are only really trivial manipulation tools. What resources human assets are not considered essential because it seeks to throw out as much as possible. Rhetoric and manipulation of human resources are becoming less acceptable because of their growing desire to self-fulfillment. The result is that the schizophrenic situation in which they find people degenerates into a situation of escalating conflict, permanent and effective. Overall: decrease both employment and quality employment.
But the situation is even worse. If you are forced to "throw off" people under the influence of competitive pressure, then it is also forced to start from the people at greater cost. That is more people getting on in years. And this is not just lack of experience and knowledge, but above all, what goes unnoticed, it means to deprive of their cognitive ability of mature people that modern cognitive science are finding to be different, but complementary to those of other ages. In other words, throw out the more mature people creates a gap in cognitive skills of a company that is manifested, for example, a decrease in its design ability. The waiver becomes more mature people, then, socially more serious today when the structure of the population is changing radically.
He, too, forced to open the doors of businesses to younger generations with "terms" quality of always lower (both in remuneration as collateral). And this, of course, prevents their natural and relaxed professional and human growth.
All this results in a systemic paradox disruptive. If people are expelled by that company for it to survive (no more to be gained by the shareholders, only just to survive), if the people who survive inside that are charged to survive a worsening of the quality of working life, if new generations are able to log in with the growing difficulties for businesses, this means that they are disappearing all the spaces of self typical of industrial society. And those at work, because people are expelled from work or bad living working hours. Both these spaces consisting of self-purchase and free time, because people do not have the resources nor the one nor the other.
But the paradox does not end there, he continues.
The paradox of the company must be "maintained"
Una competizione di prezzo, come ho detto, sta schiacciando contemporaneamente persone e imprese. Imprese e persone che si incamminano, insieme ed appassionatamente, verso la perdita di senso.
Ma la competizione non si ferma mai e finisce per essere una guerra totale di tutti contro tutti. In una guerra totale, inevitabilmente, si iniziano ad usare armi improprie. Vengono coinvolti anche gli Stati che diventano i supporti di ultima istanza: il Sistema Paese diventa la risorsa competitiva fondamentale.
Ma se accettiamo che la situazione degeneri fino a questo punto, dobbiamo riconoscere che siamo arrivati, invece that the final solution, the final paradox. In an industrial society (both in its capitalist communities) and the industrial enterprise that produces resources for all. The resources with which you meet the needs of people with whom you are creating a modern welfare state etc. But if the company to survive, it must ask for help to the state, then its loss of function, meaning it is completed.
The financial crisis as a result
But ... the financial crisis? Finance should be the nourishment of the economy. And grow as the economy grows. But in recent years has gone his own way. Rather, it is closed on itself. Finance on finance: thus was born the bang that is certainly not yet fully erupted. The reasons? Forgiven once again line up all those that are put forward: it is easier to finance on finance, the greed of financiers, or rather their lack of ethics, very strict rules, not applied, not enforced ... maybe it's all true. But behind this there is something even more true. The story with a question: If the bankers had been devoted to social servants, willing to risk everything on the economy "real", but on what economy could invest if companies are actors who produce surplus value rather than debt? Okay risk, but throwing money into a bottomless pit is worse than playing a few financial roulette.
Tomorrow? Every day is becoming clear that the value produced by the enterprise system is expected to decline. This means that it would switch to finance. Of course it can not happen, indeed is building a finance its development and self-released by the economy.
So, from tomorrow, which will finance a attendiamoci ecology increasingly prosperous more and more bubbles explosive.
The limited and limiting nature
But maybe I'm exaggerating. Perhaps the new markets are so vast that, after some initial failure, due to the fact that the space consumption will grow less than its competitors to grow, eventually there will be space for the survival of all businesses. The current competition will be seen as the "sum" of so many trivial squabbles chiozzotte and business growth will continue, "the most beautiful and most powerful ere."
But no! I'm not exaggerating. Why formed by the artificial nature of industrial society is too invasive and diverse than in the natural environment. Consider the natural environment as a reservoir and storage of waste. And it grows like this and tank storage area endless.
I think it is now obvious to all that nature is no longer able to sustain even the current level of expansion of industrial society. Let alone its further growth.
Beyond all that I have already said, it is necessary to recognize that they are also, perhaps above all, natural limits to ensure that the industrial society can only be a niche company and can not in any way become a planetary society.
The appearance of all the peoples of the land to industrial society, the desire to buttarcisi in simply run out more quickly fruitful thrust of industrial society and its current decline will aggravate the vicious.
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