of
Francesco Zanotti
begin to make the list ...
Words not to use (they created the current crisis) are: capitalism, socialism, market economy and competitiveness. They have created the current crisis and are preventing the solution.
words to use: increased entrepreneurship, knowledge and method. It will be through them that you can go back to building development.
The following lines will highlight the need for A new entrepreneurship increased, indicating a location for practice and, in fine, albeit briefly, indicate some of the tools already available to those who had tired of competitiveness that destroys companies, people and socializing.
The entrepreneur as a demiurge of a new company
The entrepreneur is not an "owner" who invests and owns the means of production. It is not even a manager who plans and "handling". It 'a creator of new companies.
The entrepreneur is faced with the reality, nature and society, in un modo tutt’ affatto particolare: con la sindrome di Dio . Intendo dire: con la voglia di costruire un mondo a sua immagine e somiglianza.
Ponendosi in questo modo di fronte alla realtà esterna, e, proprio solo perché si pone in questo modo di fronte ad essa, l’imprenditore scopre che è ricca di potenzialità di divenire. Cioè: ricca di esigenze immature, incerte, embrionali che possono concretizzarsi in mille modi e, quindi, di mondi diversi e, spesso, mutuamente escludentesi.
E, poi, scopre che è straricca, sempre più ricca, di tecnologie dalle mille prestazioni possibili, che sembrano specially made to transform the potential for the evolution of society into concrete new worlds.
entrepreneurial action: a process of social creation
entrepreneur, new demiurge, before the universe of potential that can potentially capture, select those that it considers most vivid, he sees more clearly that the more excited.
Maybe in the past was not true, but today it is certain: the limit is not in the entrepreneurial potential of becoming that emerge from society, which are practically endless. Maybe a little ' lies in the design tools (corporate culture) available today to discount this potential. But above all, is in the eyes of the entrepreneur, in its breadth, depth and boldness.
However, within the limits allowed by her gaze, he imagines his proposal a product or service using some of the potential benefits of technologies that can see and understand.
His proposal is inevitably incomplete, but, if it can be exciting, mobilizing, then an active dialogue between the inner world (the organization that the entrepreneur has created around him) and the outside world company.
E ' this dialogue which is "mature", concrete, clear the thousands of potential needs in defined needs and the many possibilities of technology in a product that meets these needs and the many potential organizational in a specific organization able to efficiently build and sell that product.
In summary, I think we can say that entrepreneurial action is a process of social creation. But what?
The result: a new world
It 's amazing the result which produces a business process. It is not only a new active economic exchange (defined in terms of performance, cost and price of the product supplied), but creates a whole new "anthropological universe, characterized by a specific vision of society, manifested through the exchange statement.
Stated differently, the proposal for an entrepreneur is a proposal for the future, a hologram for a new society. This is the opposite of a proposal which, because of the discovery of the evolution of the firm chosen by destiny and the renunciation of other ways, though conceivable, are illusory.
If and when the contractor has successfully triggered a virtuous circle. Come the imitators, at least at first, they help to increase the quality and quantity of supply. The appearance of imitators, then, is both a sign of success that a growth factor because it helps to enlarge the market that the company has created. It 's just this informal alliance between potentially competing businesses that generate the development of new industries.
attempt a synthesis of "abstract", a businessman active and completes process of social creation of new worlds that, thanks to the social process through which they are generated, are considered socially, ethically and aesthetically right exciting. As you can see his method of management, government is radically different from the "expected" by industrial society. E 'radically different from the management of the texts of management and management training courses.
confirmation from the past
The entrepreneurial process that I described above is what has given rise to our industrial system.
It gave rise to a system small and medium enterprises that did not exist and that enabled a significant increase in the quality of life in all areas of our country.
It has also given rise to business-like system Fiat which was the company symbol and synthesis of a process of industrial development that has been "centered car." And acted as a catalyst for a lot of entrepreneurial energy upstream and downstream side of the car and produced a comprehensive social development: the system infrastructure, migration, development of the city of Turin.
But there were only economic entrepreneurs. In this business it is associated with economic synergy, again after the war, a social entrepreneurship, political, institutional and cultural which has initiated a participatory process, empowering, and emotional design, the same type as the one initiated and managed by entrepreneurs of the economy, has created a new society and a new state.
This overall process of entrepreneurship, I propose to define " entrepreneurship of the people," said product ethics and aesthetics. Not the ethics and aesthetics are certainly not perfect. Ma una società certamente più giusta e più bella di quella dalla quale si era partiti. Tanto etica e bella da riuscire ad essere scontenta di se stessa. E fornire immediatamente stimoli per costruire una società più giusta e più bella.
E’ sempre stato così!
Il processo di creazione della società industriale non è stato un unicum. Tutti i processi di creazione di società, imperi e rinascimenti si sono sviluppati secondo questa stessa dinamica.
La visione degli imprenditori come demiurghi di nuove società porta a capire perché the words that I said earlier are no longer used. And because their use has led to the crisis.
A new entrepreneurship increased
If this is so, then to build a new company, to be specified in a new economy, a new social status, in new institutions, the solution is to reactivate a new era of entrepreneurship.
But entrepreneurship is not just the old, strong-willed and spontaneous, which created our economic system and our society. And 'what I have defined as necessary increased entrepreneurship.
With these words, paraphrasing the best known of 'augmented reality', I mean that the new entrepreneurship needs to be much more "powerful" than it was even that of the more recent past.
more detail.
First, there would be enough to master some technology learned from previous work experience, be attracted by the desire to own and use this experience in farsi guidare dall’imitazione di stili di vita di un qualche paese guida.
Non basterà neanche incrementare il numero delle piccole innovazioni tecnologiche che oramai una miriade di incubatori stanno stimolando e seguendo.
Né basterà neanche attivare qualche nuova esperienza produttiva o commerciale (qualche esperienza di produzione, commercio o consumo equo e solidale, ad esempio) che nasce più come rifiuto della società attuale che come frattale di una nuova società
I nuovi imprenditori economici, sociali, politici dovranno partire da quella immensità of resources, both conservative created, made available by the industrial society, the desire for new identity and a new quality of life of people, experiences of the new economy and new finance, new economic actors, social, political institutional and activate a large overall design process of a new company.
will have from this potential and start a new project that is not fragmented into a thousand streams, which then dry up in countless experiences that they can not find a meaning together. A new design that manages to produce, simultaneously, all details and the overall design of the new company next venture.
Using an expression that I have introduced the novel speaking of industrial society, we can say that it is necessary to enable new and more intense process of social creation of new knowledge and a new society.
This new increased entrepreneurship, social creation of these new processes are unlikely to emerge spontaneously just because of the intensity of the process of "degeneration" of the overall business expertise that is affecting our society. Not potrà neanche essere generata da esortazioni retoriche, quindi, non potrà nascere e svilupparsi spontaneamente.
Questa nuova imprenditorialità aumentata dovrà essere attivata consapevolmente e, quando comincerà ad esprimersi, dovrà essere sostenuta, “coccolata”. Ma come?
Per capire come fare, proviamo ad esplorare il “segreto” di quel grande processo di creazione “imprenditoriale” che fu il Rinascimento . Che cosa ha generato quella grande esplosione di scienziati, poeti, santi a navigatori, di arte e di scienza (mi si permette di dire, arte e science "increased" compared to those of the Middle Ages?) on which we will still field? There Campania in the literal sense: in accordance with a conservation strategy, (which, at this point, it should look really ridiculous), we consider, for example, art, something that the past has given us and that we can only admire and use. But would not dream of wanting to build other works of art so popular and impressive as it did in the Renaissance.
So what was the secret of this explosion ?
The response is great and trivial. He threw himself in medieval society and a world view new man than the medieval one developed, artistically and philosophically, from the world "classic."
A new vision of the world told. And then the story has sparked a new story and a new do that have spontaneously condensed in the Renaissance. Stated differently, the construction of each comes from a Renaissance innovation becomes epistemological shops and art works, cities and roads, banks and institutions.
How to unleash a new entrepreneurial increased today to start a new Renaissance?
thrown into the company financial resources and new cognitive. To activate a new research and development not only able to build technological toys, but to create a new company, a new nature and a new humanity.
We have initiated a research project that aims to make available a body of knowledge and methodologies capable of enabling individuals, businesses, social actors, political, institutional and cultural practice to a new entrepreneurship increased at personal, organizational, social, political, institutional and cultural.
The text of the research project we propose can be downloaded from the blog.
We ask everyone to participate in this research project to start producing one thousand beads of a new Renaissance.
Some results we have already complied.
not propose a description, but the quotation of the results.
We have discovered how the competition is not a feature of the free market, but building them is a business that, before, had created this market.
We found that the competing generates a vicious cycle that leads to loss of ability to produce firm value. And you can help the company to measure to what extent car came along this vicious circle. We have built a methodology to help the company build a car of an escape from this vicious circle. The sum of these two methods makes the practice of entrepreneurship increased.
The "sum" of these two methods allows us to build a new dialogue between banks and enterprises. Can be addressed in a radically different way to build business networks. Can be addressed in terms of business and not just the corporate or tax restructuring, merger and acquisition.
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