of
Francesco Zanotti
Moving Friday, January 28 in P. zza Duomo in Milan, I listened to the closing of a meeting of the spontaneous FIOM.E I got the urge to scream: plant to throw it all away to worship idols ideological ... And the screaming was not directed only to the FIOM.
Certainly the leadership of the FIOM, especially historical, is guided by ideological dross of the past that should be left quietly in the history books. But in this FIOM I also heard the new wind of the new desire for a new world that could break with the past forever.
Unfortunately, to support the old anti-business ideology and let it suffocate the wishes of her again, in a complex society that meander in every human group, from 'a huge contribution to another position as an ideological and outdated : to Marchionne.
I think we must have the courage to say aloud, Marchionne is a vision of the market and the organization of the human person and society that are not only economically devastating, even scientifically obsolete.
Marchionne (and all those who consider his prophetic thought) think that the market is made up of the competition. And the state is that institution which should ensure that competition is fair and it must support companies in supporting it.
Marchionne's vision of society does not exist. There are people who are consumers or a parentheses escapes me ... I swear, it is relevant. Consumers ... ma le auto non si consumano come pane e mortadella, si usano. Allora perché continuare a chiamare “consumatori” i clienti dell’auto? Perché tutti hanno ancora in testa il mondo dei bisogni igienici e le imprese che soddisfano questi elementari bisogni igienici. Ma le auto non sono questo tipo di beni. Tanto che la prima 500 non soddisfaceva bisogni igienici, ma era il simbolo di una nuova società “avvenente” (nel senso di adveniens).
Le persone, poi (sempre nel pensiero di Marchionne e seguaci), oltre che consumatori, sono anche produttori. E sono pregati di funzionare il più efficacemente possibile perché che quella che sta arrivando (What is "adveniens") is not a new company, but an increasingly tough competition. The management is obviously the one who knows what can operate more efficiently and producers are required to achieve it.
Where is this wrong ideology? The story indicating what could be an alternative vision.
The company is made up of consumers who have the desire to meet the unique needs toilet. It 'made up of people who have the desire for a new company and in front of them a thousand ways to achieve it. Mille society possible.
The company that actor who manages to bring out a piece of the new company. Let me explain. Returning to the legendary 500, Fiat owes its success to the fact that they could consider the 500 to the symbol of a new society. And the purchase was like already being in this new society. Today, those who buy the new 500 buys the illusion of belonging to that segment, residual and baroque characters that fatuous, failing to build a new identity in substance, they do so with the form. Designed by others.
proposing this type of product on the market si è certamente costretti a competere. Ed a competere in una competizione dove la variabile fondamentale diventa sempre di più il prezzo. Tutti sanno che una competizione di prezzo non si può vincere, ma porta al fallimento di tutti i competitori. Per chi volesse approfondire questi tempi da mesi vi è nel nostro sito disponibile un libretto “Un Expo della conoscenza per fare emergere una nuova società”.
Vincerà, invece, la competizione dell’industry dell’auto chi si rifiuterà di combatterla, ma riuscirà a generare una nuova proposta per il trasporto individuale, come ologramma di una nuova società.
How to do it? Be '... involving its worldwide network of collaborators.
Yes, its employees living in the "belly" of that society made up of thousands of potential new development.
Both these employees are not only producers. Manufacturers are already concrete organization that management knows how to design and impose only in its formal dimension. But that day is now supplemented by an organization "informal" made of values, attitudes, and a thousand other things that generate the behavior reali. Cioè quelli che contano.
In sintesi perché quella di Marchionne è una ideologia errata? Perché guarda il mercato che c’è oggi e non quello che deve costruire per il domani. Perché si mette in conflitto con coloro che possono aiutarlo a costruire il mercato e l’organizzazione che può servirlo. Peggio di così ...
Conclusione: invece di combattere sul mercato e con la gente in una solipsistica battaglia destinata alla rovina, sarebbe necessario costruire una nuova grande alleanza non spartitoria, ma progettuale, con le persone per costruire a new market.
beginning I spoke of a new air is breathed at a meeting of the FIOM. Here is that air is the resource on which to play. To move from conflict to cooperation projects. I think all first-generation entrepreneurs feel in their hearts that my words resonate deeply in tune with their experience.
Because at first I said that this vision is also scientifically outdated? Because if you look at all the science of 900, it turns out that it is an attempt (failed) to overcome (not denying it, but generalizing) the vision of the science of Galileo. And Marchionne's management has been "Galilean". E 'based on the same philosophy which is founded on classical mechanics. That's fine to build engines, but not to guide human systems.
0 comments:
Post a Comment