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From a distance, in passing, a meeting of the FIOM: no Destroy all the ideologies! Confindustria

of

Francesco Zanotti

Moving Friday, January 28 in P. zza Duomo in Milan, I listened to the closing of a meeting of the spontaneous FIOM.E I got the urge to scream: plant to throw it all away to worship idols ideological ... And the screaming was not directed only to the FIOM.

Certainly the leadership of the FIOM, especially historical, is guided by ideological dross of the past that should be left quietly in the history books. But in this FIOM I also heard the new wind of the new desire for a new world that could break with the past forever.

Unfortunately, to support the old anti-business ideology and let it suffocate the wishes of her again, in a complex society that meander in every human group, from 'a huge contribution to another position as an ideological and outdated : to Marchionne.

I think we must have the courage to say aloud, Marchionne is a vision of the market and the organization of the human person and society that are not only economically devastating, even scientifically obsolete.

Marchionne (and all those who consider his prophetic thought) think that the market is made up of the competition. And the state is that institution which should ensure that competition is fair and it must support companies in supporting it.

Marchionne's vision of society does not exist. There are people who are consumers or a parentheses escapes me ... I swear, it is relevant. Consumers ... ma le auto non si consumano come pane e mortadella, si usano. Allora perché continuare a chiamare “consumatori” i clienti dell’auto? Perché tutti hanno ancora in testa il mondo dei bisogni igienici e le imprese che soddisfano questi elementari bisogni igienici. Ma le auto non sono questo tipo di beni. Tanto che la prima 500 non soddisfaceva bisogni igienici, ma era il simbolo di una nuova società “avvenente” (nel senso di adveniens).

Le persone, poi (sempre nel pensiero di Marchionne e seguaci), oltre che consumatori, sono anche produttori. E sono pregati di funzionare il più efficacemente possibile perché che quella che sta arrivando (What is "adveniens") is not a new company, but an increasingly tough competition. The management is obviously the one who knows what can operate more efficiently and producers are required to achieve it.

Where is this wrong ideology? The story indicating what could be an alternative vision.

The company is made up of consumers who have the desire to meet the unique needs toilet. It 'made up of people who have the desire for a new company and in front of them a thousand ways to achieve it. Mille society possible.

The company that actor who manages to bring out a piece of the new company. Let me explain. Returning to the legendary 500, Fiat owes its success to the fact that they could consider the 500 to the symbol of a new society. And the purchase was like already being in this new society. Today, those who buy the new 500 buys the illusion of belonging to that segment, residual and baroque characters that fatuous, failing to build a new identity in substance, they do so with the form. Designed by others.

proposing this type of product on the market si è certamente costretti a competere. Ed a competere in una competizione dove la variabile fondamentale diventa sempre di più il prezzo. Tutti sanno che una competizione di prezzo non si può vincere, ma porta al fallimento di tutti i competitori. Per chi volesse approfondire questi tempi da mesi vi è nel nostro sito disponibile un libretto “Un Expo della conoscenza per fare emergere una nuova società”.

Vincerà, invece, la competizione dell’industry dell’auto chi si rifiuterà di combatterla, ma riuscirà a generare una nuova proposta per il trasporto individuale, come ologramma di una nuova società.

How to do it? Be '... involving its worldwide network of collaborators.

Yes, its employees living in the "belly" of that society made up of thousands of potential new development.

Both these employees are not only producers. Manufacturers are already concrete organization that management knows how to design and impose only in its formal dimension. But that day is now supplemented by an organization "informal" made of values, attitudes, and a thousand other things that generate the behavior reali. Cioè quelli che contano.

In sintesi perché quella di Marchionne è una ideologia errata? Perché guarda il mercato che c’è oggi e non quello che deve costruire per il domani. Perché si mette in conflitto con coloro che possono aiutarlo a costruire il mercato e l’organizzazione che può servirlo. Peggio di così ...

Conclusione: invece di combattere sul mercato e con la gente in una solipsistica battaglia destinata alla rovina, sarebbe necessario costruire una nuova grande alleanza non spartitoria, ma progettuale, con le persone per costruire a new market.

beginning I spoke of a new air is breathed at a meeting of the FIOM. Here is that air is the resource on which to play. To move from conflict to cooperation projects. I think all first-generation entrepreneurs feel in their hearts that my words resonate deeply in tune with their experience.

Because at first I said that this vision is also scientifically outdated? Because if you look at all the science of 900, it turns out that it is an attempt (failed) to overcome (not denying it, but generalizing) the vision of the science of Galileo. And Marchionne's management has been "Galilean". E 'based on the same philosophy which is founded on classical mechanics. That's fine to build engines, but not to guide human systems.

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there will be blocking traffic

I Com u ni-end 1 (c between u i Settimo Milanese) hanno incontrato giovedì 28 G ennaio l’ assessore regiona l e all’ Am b iente Mar ce ll o R aimondi in merito a l possi b i l e bl occo de l traffico scheduled for Sunday 30 G ANUARY. With the exception of Milan, the block will not affect any other municipality in the Province. After the meeting on air quality in the region, during which the municipalities of the metropolitan belt was given carte blanche on the decision mayors met in the gold to decide u na strategy u nity , was drawn up a document signed by 12 governments, including municipalities absent for other engagements have dato la loro adesione.

Riportiamo qui l’intervista di Settegiorni all’assessore alla mobilità e trasporti Fabio Fusari: ”N on p u ò essere i l Com u ne di Mi l ano a dirci q u e ll o che do bb iamo fare ” . P er Fu sari , “d opo u n anno siamo a l p u nto di partenza : u na sit u azione di emergenza che richiede interventi più seri rispetto a l bl occo un a tant u m de ll a circo l azione. B l occare i l traffico significa anche u Sare economic resources and it is not easy in q u esto period for Com u ni. And then we sic u re that goes the ga really the a penalty? I n reaction the TY interventions are str u tt u ra the i. So we b to the ia de ll to the meteorological ogy. I mayors must do the dance to de ll rain ( or de ll snow , but cause bb and com u nq u and inconvenience and costs more ) to prevent l a sit u azione de ll’ inq u inamento degeneri. Il Com u ne di Mi l ano non si è coordinato con g l i a l tri com u ni. E ’ stato istit u ito u n tavo l o di coordinamento che però in u n anno non è mai stato convocato. Ci sentiamo presi in giro. Evidentemente i l consig l io regiona l e ora è preso da a l tri pro bl emi ma chi ne paga l e conseg u e n ze sono i cittadini. Con gli au ment i dell e tariffe dei trasporti de ll’ hinter l and , c hiediamo a ll a r egione interventi e opere str u tt u ra l i : m aggiore trasporto p ubbl ico , u n ossera v atorio s ull a mo b i l ità, n u ove centra l ine per i l p m 10 e u na città metropo l itana che tenga conto dei pareri dei sindaci dei com u ni de ll’ hinter l and !” .

Ma il fatto che a Settimo, domenica non ci sarà il blocco del traffico, non significa che l' aria che respiriamo sia migliore di Milano, diciamo che essendo un problema logistico e strutturale questa scelta e' una battaglia per favorire scelte che portino ad una soluzione drastica ma benefica.
Noi crediamo pero' che ci debba essere anche un cambiamento culturale perché le alternative ci sono e le persone dovrebbero iniziare a ragionare su un utilizzo più critico della mobilita'. Facciamo degli esempi: chi lavora a Milano oltre ai mezzi pubblici, potrebbe inserire i propri dati in un software di Car pooling (sarebbe bello che il comune faccia un po' di sensibilizzazione and information) to share their journeys to the workplace, workers do not use the seventh car to do 1km. but the bicycle (in Denmark and the Netherlands are also used in the snow).
Clearly institutions must do far more, however, 'must not be an excuse.
If we leave the world a less polluted future generations we must start to use "critical thinking" is little else to complain ...



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Reform? Sure! But first ... The FIAT

The President of Confindustria has officially need, now widely felt to reform this Association.

I believe that, before designing any reform proposal is reason to be a question that I have not been answered yet organic. Parts only answer I seem to very conservative.

The question is: where is going to the Italian entrepreneurial system?

It 's a fundamental question and responding to it because it is inevitable that we understand the needs of members of Confindustria, the companies say.

I try to write a response to be submitted to the debate.

Boredom, as predicted Moravia; sentiment is perhaps the most typical of the advanced stage of industrial society ... Conversely, the loss of capacity to positively surprise the problem is because of our entrepreneurial system generates the boredom of ... customers. Well, perhaps the word "customer" is too generic, but it is always better than the word "consumer" that is most suitable for buyers and, therefore, then, actually consumes, bread and bologna. But not those who buy, as I know, televisions that are indigestible to the "consumption".

But because this brackets? Why " appointment sunt rerum consequaentia . The fact that we continue to use the word consumer means that we are still tied to a vision of the business system designed to meet sanitary requirements. While the deep reasons of buying decisions are in an "elsewhere" which is not yet clear ...

products involving less

The rise in people's needs of increasingly sophisticated self-generates a shift of meaning of the goods produced by industrial society: an intense existential to a normal function. This drift carries meaning, of course, a drift in value parallel to lose meaning the products lose their value.

These drifts of meaning and, therefore, of value are in place for some time. They were, until now masked by the continuous enrichment of goods, especially consumer

through technological innovation, stylistic and communicative performance. This enrichment was able to do many of these products become symbols of desirable lifestyles, so that acquire and perform positioning and become an instrument of social redemption. The mask has worked so well to create an artificial bubble consumption.

The outbreak of the financial bubble created, due to resonance, even the bursting of the bubble of consumption of whose existence no one had noticed. And it was a blast "complete and irreversible." People have begun to seriously demythologizing products until they return to their functional significance. But were not limited to this: they have also reduced the functional role because many functional benefits that seemed essential proved to be less and less.

Mille phenomena testify to the progressive loss of meaning and value of the "product system" of industrial society.

The first of these phenomena is the growing role and success of balances. It is clearly indicate that more and more people think that many products, especially apparel, are overvalued. And buy them only when, through the sales have scaled their price.

Another phenomenon is the explosion of the detector outlets that are isolating the purchase in artificial places, completely detached from the social community that characterized the convenience stores. As if to indicate that the purchase is becoming almost a trade is inevitable, but not so full of meaning relational.

But the phenomenon affects most revealing what is perhaps the leading sector of all the existing industrial system: the automotive . Now it is becoming increasingly evident that this sector can only survive if feeds on government incentives: the car do this type of car, produced in this way, it is now structurally cheaper. This evidence is "obscured" in some way hidden, pressing on the efficiency and technological innovation. But that press is increasingly difficult and expensive. Both for the community (The state) that must bridge the gap between costs necessary to produce cars that are better and the prices that people are willing to pay to buy them. Whether you work in this area because the automotive companies, in spite of themselves, are forced to ask more and more effort without being able to adequately compensate for this escalation of commitment.

E 'in some perverse way it will serve only to increase the cost of social and personal drive to make a break point near future, which inevitably have begun signals.

Because of this loss value of products, the very act, the moment of purchase is even becoming moment of stress, fatigue because the loss of value of products has a dramatic effect on the income statements of companies that are increasingly less able to pay wages that allow to return to a level attractive to purchase.

As a further and, in concluding this paper, evidence that the types of products that the current production system makes it available are losing value is that, for some, it becomes important not what you buy, but how you buy.

mean say that balances work well because they're going to game time, and thus of self. the emerging professionals who plan carefully balances running balances using technologies and strategies. For example: a group of several partners involved in different queues, are in contact via phone, so you can capture the broader spectrum of opportunities.

A structural decline, continuous and not cyclical demand

The continuous loss of meaning and hence value, of goods produced by the current industrial system has a consequence via always clearer and more dramatic the drop in demand , which is occurring more and more evident, is structural and non-contingent . I believe that this process has not yet been fully recognized. Instead, he thinks the contrary: it is the financial crisis that has shut down the desire to purchase.

We need as quickly as possible to recognize that the decline in interest for typical products of industrial society was already in place before the financial crisis. It has certainly accelerated this process, but the crisis does not mean in any way, a general resumption of purchases.

The inevitable result: a production capacity superabundant

If set in a structural way and continually question, then reduce the demand for production capacity. This means that the current production capacity will tend to be more abundant.

The consequence of consequence: the hyper

If the market space will inevitably be reduced while production capacity if it increases, will not decrease, then non può che scatenarsi una competizione sempre più dura, definita “ipercompetizione”, che finisce con l’essere, sempre di più, una devastante competizione di prezzo.

Il risultato finale: l’impresa schiacciata

Il risultato finale è che l’impresa viene schiacciata da un mercato che si restringe e da un prezzo che cala continuamente. Questo essere schiacciata le fa perde quella capacità di produrre valore ed occupazione che sta al fondamento della società industriale.

Forse nuovi markets, new competitors certainly

In recent years, an outlet seemed to be the possibility of transferring production to countries that offered low-cost, productive resources that promised, also, to be new and almost huge market, the philosophy of outsourcing "competitive." But it was soon discovered to have fallen into a trap. The first competitive globalizers have had, of course, an initial advantage because they are able to present their markets to competitors with lower prices. But then, they have rushed too quickly to the shelters by adopting the strategy of competitive outsourcing. The end result was indigestible in the literal sense of the term, almost all businesses. The initial advantage was as fast as "vaporized." Very few companies have managed to get real returns on investment made to relocate. All were found to be almost banished in the land, after all, foreign, no longer able to take advantage of the resources generated to their areas of origin had guaranteed them. In addition, the countries where we are now outsourced, rather than new and huge market sinks, incubators of a new and formidable competition that is threatening to overwhelm especially those businesses that plays on the competitive outsourcing, have chosen as a competitive weapon exactly where these new competitors are our rates: the price.

is cultivated still hope that the profound interconnectedness of markets and society, sooner or later, balances the costs of inputs and these become our new and unexpected competitors like us. But if everything that happened tomorrow, we would not have solved the problem: a common evil competitive makes no joy. In fact worsen the lives of all because the price of a battle is like a vortex that draws all invincible lower and lower.

And the picture is not yet complete. What is still missing, perhaps, is the most important factor. People who are born in other civilizations, we are doing now dazzled by the industrial civilization. But soon this "light" will go off and start, at least, to build their own specific variation of industrial society. This means that present themselves on the market with radically new products for design and inspiration. Different interpretation of the technology and generate a different technology and product innovation. At the "Made in Italy" will be joined by many other "made" that will have a similar overall charm because they are born from other areas also rich in resources generated.

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Io credo che accadrà anche qualcosa di molto più profondo . Nelle altre parti del mondo, a partire dalle provocazioni ricevute dalla scienza, dalla tecnologia e dai sistemi produttivi e, più in generale, dalle società occidentali, gli altri popoli, fondandosi sulle loro culture originarie, inizieranno a immaginare nuove concezioni della scienza e della tecnologia che porteranno a proposte ancora più radicalmente nuove di prodotti, sistemi produttivi e imprese, stili di vita e modelli sociali.

Questo immaginare diversità profonde will find resonance in our society and will accelerate even more the loss of sense of the products that we produce and sell today. And the entire industrial system that produce them.

The person crushed

firm crushed the competition is forced to crush people.

fact, it is compelled to stress to people who remain within the company to throw out as much as possible and not to take, if not much worse conditions, new people.

The people who remain within the companies are forced to live a schizophrenic situation. On the one hand, are forced to become more and more gear because the business needs of productive efficiency. On the other hand, are invited to creativity, personal involvement and entrepreneurship are the exact opposite of being gear. An attempt to reconcile these two opposing forces through a management that is about leadership and motivation, and that I consider human resources as an asset's fundamentals. But it quickly becomes clear that leadership and motivation are only really trivial manipulation tools. What resources human assets are not considered essential because it seeks to throw out as much as possible. Rhetoric and manipulation of human resources are becoming less acceptable because of their growing desire to self-fulfillment. The result is that the schizophrenic situation in which they find people degenerates into a situation of escalating conflict, permanent and effective. Overall: decrease both employment and quality employment.

But the situation is even worse. If you are forced to "throw off" people under the influence of competitive pressure, then it is also forced to start from the people at greater cost. That is more people getting on in years. And this is not just lack of experience and knowledge, but above all, what goes unnoticed, it means to deprive of their cognitive ability of mature people that modern cognitive science are finding to be different, but complementary to those of other ages. In other words, throw out the more mature people creates a gap in cognitive skills of a company that is manifested, for example, a decrease in its design ability. The waiver becomes more mature people, then, socially more serious today when the structure of the population is changing radically.

He, too, forced to open the doors of businesses to younger generations with "terms" quality of always lower (both in remuneration as collateral). And this, of course, prevents their natural and relaxed professional and human growth.

All this results in a systemic paradox disruptive. If people are expelled by that company for it to survive (no more to be gained by the shareholders, only just to survive), if the people who survive inside that are charged to survive a worsening of the quality of working life, if new generations are able to log in with the growing difficulties for businesses, this means that they are disappearing all the spaces of self typical of industrial society. And those at work, because people are expelled from work or bad living working hours. Both these spaces consisting of self-purchase and free time, because people do not have the resources nor the one nor the other.

But the paradox does not end there, he continues.

The paradox of the company must be "maintained"

Una competizione di prezzo, come ho detto, sta schiacciando contemporaneamente persone e imprese. Imprese e persone che si incamminano, insieme ed appassionatamente, verso la perdita di senso.

Ma la competizione non si ferma mai e finisce per essere una guerra totale di tutti contro tutti. In una guerra totale, inevitabilmente, si iniziano ad usare armi improprie. Vengono coinvolti anche gli Stati che diventano i supporti di ultima istanza: il Sistema Paese diventa la risorsa competitiva fondamentale.

Ma se accettiamo che la situazione degeneri fino a questo punto, dobbiamo riconoscere che siamo arrivati, invece that the final solution, the final paradox. In an industrial society (both in its capitalist communities) and the industrial enterprise that produces resources for all. The resources with which you meet the needs of people with whom you are creating a modern welfare state etc. But if the company to survive, it must ask for help to the state, then its loss of function, meaning it is completed.

The financial crisis as a result

But ... the financial crisis? Finance should be the nourishment of the economy. And grow as the economy grows. But in recent years has gone his own way. Rather, it is closed on itself. Finance on finance: thus was born the bang that is certainly not yet fully erupted. The reasons? Forgiven once again line up all those that are put forward: it is easier to finance on finance, the greed of financiers, or rather their lack of ethics, very strict rules, not applied, not enforced ... maybe it's all true. But behind this there is something even more true. The story with a question: If the bankers had been devoted to social servants, willing to risk everything on the economy "real", but on what economy could invest if companies are actors who produce surplus value rather than debt? Okay risk, but throwing money into a bottomless pit is worse than playing a few financial roulette.

Tomorrow? Every day is becoming clear that the value produced by the enterprise system is expected to decline. This means that it would switch to finance. Of course it can not happen, indeed is building a finance its development and self-released by the economy.

So, from tomorrow, which will finance a attendiamoci ecology increasingly prosperous more and more bubbles explosive.

The limited and limiting nature

But maybe I'm exaggerating. Perhaps the new markets are so vast that, after some initial failure, due to the fact that the space consumption will grow less than its competitors to grow, eventually there will be space for the survival of all businesses. The current competition will be seen as the "sum" of so many trivial squabbles chiozzotte and business growth will continue, "the most beautiful and most powerful ere."

But no! I'm not exaggerating. Why formed by the artificial nature of industrial society is too invasive and diverse than in the natural environment. Consider the natural environment as a reservoir and storage of waste. And it grows like this and tank storage area endless.

I think it is now obvious to all that nature is no longer able to sustain even the current level of expansion of industrial society. Let alone its further growth.

Beyond all that I have already said, it is necessary to recognize that they are also, perhaps above all, natural limits to ensure that the industrial society can only be a niche company and can not in any way become a planetary society.

The appearance of all the peoples of the land to industrial society, the desire to buttarcisi in simply run out more quickly fruitful thrust of industrial society and its current decline will aggravate the vicious.

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The building was designed according to the criteria of modern bio-architecture " and implemented in its entirety, from foundation to roof, using waste from the collection , such as steel, recycled metal and recyclable, and certainly not harmful to humans, which makes up the structure.

This incredible proposal comes from Savna , company Conegliano (Treviso), which deals with the collection and disposal of waste on the eastern Veneto region, led by Richard Szumski crackling.

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Data excellence of this company from the results obtained in recent years: in 2007 alone the company has raised and managed in the towns of expertise, over 72% of waste in different ways. The figure is even more significant if we consider only the municipalities in which the mode of collection is the "standard Savna": here the percentage of recycling rises to 76%.

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of

Francesco Zanotti

La tesi che voglio proporre all’attenzione del lettore è brutalmente semplice.

Non ha vinto nessuno.   Due classi dirigenti (quella FIAT e quella Sindacale) hanno scelto di scontrarsi. Così hanno aggravato il problema e sono riusciti a nascondere a tutti quella grande opportunità che è costituita dalle nuove conoscenze disponibili per costruire una nuova impresa e nuovi mercati, per ripensare in modo radicalmente diverso dal passato alle sfide del cambiamento strategico ed organizzativo. E per impostare in modo radicalmente diverso l’annosa, dibattuta, ma mai vinta sfida della rappresentatività.

is the "proof" of my thesis. Which begins with telling a story ...

It is said that in a large engineering company we fosserodue workers at each change of gear for a certain machine bogged down in lengthy and difficult discussions. For every viewer of these matters of disputela contenderesembrava always very weak. Immediately he felt that the juxtaposition of content was just a tool for esprimereil that these two people felt uncomfortable in relating with each other.

This controversy points generated problems not only in productivity, but also safety and product quality.

In every working day "trouble" of this type if it showed galore, in every corner of the organization. Just to give some more examples, but really just someone different opinions, but rigid and ideological, which led to clashes continue; waste generavanopregiudiziali ideological anti-business attitudes, desires for self-realization he vents in breach of the rules, including security mechanisms such as research by the negative social scapegoat, the formation of closed groups, defensive.

All these "troubles" were the most important cause of low productivity, poor security, poor quality. As they say today, these grains were the most significant obstacle to the acquisition of competitiveness.

As this company has tackled the problem?

He began by thinking that an organization is made up of two parts.

A formal part, made up of agreements, rules, procedures and controls. It 's the most visible, but it is not the only one. Could esserel'unicase si potesse ridurre tutto a procedure, cioè se si riuscire a prescrivere tutti i comportamenti delle persone. Ma questo è ovviamente impossibile.

Allora l’organizzazione formale costituisce, in realtà, solol’ambiente in cui si sviluppa una organizzazione spontanea che viene creata, forse non nella consapevolezza, ma nella sostanza, liberamente dalle persone. Il management decide l’organizzazione formale, le persone, inconsciamente, ma sostanzialmente, decidonoautonomamente come vivere all’interno di questa organizzazione formale.

L’energia che nutre questo emergere dell’organizzazione spontanea è il need for self-realization of individuals.

All grains that occur every day quell'impresastavano to indicate that this spontaneous emergence of self-organization was very messy. It was this disorder that generavasia problems of productivity, quality of sicurezza.In substance that company had understood that if you let the energies of people to express themselves without a guide, the result is an organization that carries spontaneous leenergie people towards disorder organization.

How to turn this mess in order?

La prima soluzione che viene in mente (quella che sta tentando di applicare Marchionne)è quella di aumentare la funzionalità dell’organizzazione formale, renderla più precisa, più dura. Ma si tratta di una soluzione controproducente. Infatti, visto che non si può arrivare a determinare i singoli comportamenti delle persone, “ottimizzando” (in realtà, irrigidendo) l’organizzazione formalesi ottiene solo il risultato di ridurre gli spazi di libertà delle persone. Questa riduzione non smorza l’energia, la voglia di auto realizzazione delle persone. Ed allora, all’interno di quegli spazi ridotti, aumenta il rischio chele personesisfoghino energies of conflict among the workers, with the Heads, with the company as a whole. Try to contain an explosive mixture in a container: not prevent it from exploding, the only encouraged to do more damage.

short, trying to steer through all the formal organization, instead of improving productivity, it gets worse, worse at the same time, quality and safety.

We try to reread the story FIAT in the light of the reflections that have arisen within the engineering company (and who do nothing but acknowledge validity of the results of the current organizational sciences). ... The will of the FIAT is certainly to increase the productivity, quality and safety. But he does trying to improve the efficiency of the formal organization. The method as claimed Toyota looks for men and enhance their participation, but, really, just trying to put the energies of people in a formal organization decided from above.

The consequence is to degrade the capabilities of the organization voluntary and, therefore, the "operation" of the organization overall.

Unfortunately, the union has not challenged the fundamental vision of the organization that is trying to apply Marchionne, asks him not only to apply it so hard.

Giulio Sapelli summarizes all these observations with a different language, but very effective: "The costs of control in a factory in revolt, again, are very high, while the organizational solidarity greatly reduces this type of problems.. "

Having said all this begs a question: if the goal is to increase productivity, security and quality (the three objectives are never antagonistic) then why the Fiat executives and unions have not caused another to examine the failures of the spontaneous organization and seek a solution to them?

It 's a question, a concern which we do not have an answer.

And many other questions, concerns and comments "emerge" FIAT deal with the case from a strategic point of view, but because this spasmodic need for productivity and quality?

The vision and strategy that are driving the market Marchionne and that he uses to justify the need for an organization (formal, though) hardest are radically wrong. Even some 'trivial. It is precisely the banality of a bell'indizio little significance.

His vision, in fact, that is, banaleappunto, which is repeated every day for the market: increased competition, it must become more competitive, so you need to increase productivity.

The way chosen by Marchionne for increasing productivity, as I said, è quella del“macho management” (maggiore durezza di comando e controllo) ed è, come ho cercato di dimostrare, contro producente.

Ma ora voglio illustrare come sia l’obiettivo stesso della competitività ad essere controproducente . E’ figlio di una analisi strategica “antica”. Credo che se il Sindacato antagonista volesse davvero contrastare Marchionne non danneggiando coloro che crede di difendere dovrebbe contestare i presupposti strategici da cui parte Marchionne.

Inizio con una domanda che nasce spontanea: ma se l’obiettivo è quello to become more competitive, because we want to achieve by copying the methods of production of major world players, namely the Toyota? If you copy the strongest competitor, it is intended to be his follower, not to compete with him.

But let's be naughty and directly address this question, the crux of competitiveness.

The first observation of a general nature to do is that any competitive strategy in the black hole finishes the battle of the price from which no one gets out alive. The events themselves Pomigliano demonstrate this thesis.

Tutti sanno che a Pomigliano, due o tre   anni fa, si è già tentata una rivoluzione. Si è chiuso lo stabilimento per due mesi, si sono avviate attività di ristrutturazione fisica e di formazione delle persone che sonocostate più di 100 milioni. Ma sembra che i risultati non sia bastati. Oggi è necessario un ulteriore inasprimento della qualità della vita e del lavoro che costerà 700 milioni. Sarà la “soluzione finale”, l’investimento finale? No di certo! A breve ne serviràun altro perché i concorrenti non staranno certo fermi.

La strategia della competitività è intrinsecamente conflittuale. The assumption that there is a blanket that is shrinking and that the problem of negotiation between capital and labor and to compete on the declining resources produced by the company.

If the strategy of competitiveness is counter productive as other strategy is that possible?

To answer this domandacerchiamo to understand why the car market has become so competitive.

The car market is so competitive because everyone believes that the ruolo funzionale e sociale dell’automobile non possa cambiare . In sostanza tutti sembrano credere che la civiltà umana sia arrivata, per quanto riguarda il trasporto individuale, alla fine della sua evoluzione: abbiamo imparato a desiderare, costruire ed usare questo tipo di auto in questo modo e faremo così fino alla fine dei secoli. O allo spegnersi del sole. O, più verosimilmente, all’esaurirsi del petrolio.

Oggi è doveroso cominciare ad immaginare un nuovo utilizzo ed un nuovo significato del trasporto personale e dell’auto che ne è lo strumento principale. Se si abbandona la vecchia ideologia dell’auto, allora si iniziano a progettare auto completamente new. And the competition is trivially avoided: the others to remain "leticia" do better in the car have less meaning and, therefore, will be sold and paid less and less.

It 's a strategy that would define "business" and not "competitive."

I can argue that the Fiat has begun a process of innovation to the car. I believe, however, that has tended only to technological innovation (eg innovation in engines because it pollute less and consume less). It has tried a single innovation stilistica con la nuova 500. Ma anche questa innovazione stilistica ha prodotto soloun oggetto post-moderno che non propone una nuova visione della vita e della società come, invece, ha proposto la vecchia 500.

Detto diversamente: con la tecnologia e lo stile non si rivoluziona il mercato. Si respira qualche boccata d’aria fresca nell’atmosfera mefitica della competizione, ma non gli si sfugge, né si riesce a domarne la continua escalation che porta a dover vivere in un ambiente di business di irragionevole durezza.

Ma, come è possibile rivoluzionare il mercato ? Trovare un sistema di prodotti (un sistema, non uno solo) che possa essere il simbolo di una società prossima ventura, migliore di quella attuale, come hanno fatto tutti gli imprenditori di successo?

E qui ritorna in ballo la figura dell’Operaio con una funzione assolutamente inedita.

Per progettare un’innovazione sociale e non tecnologica è necessario delegare questo compito non a tecnologi, sociologi o ricercatori di mercato, ma ad attori che, opportunamente preparati ed assistiti da tecnologi, sociologi e ricercatori di mercato,possono più facilmente legarsi al profondo della società per costruire the new way of making cars.

Who vivedentro the deep belly of society (and in the case of the Fiat company of half the world) are its workers. is to them that, properly trained and guided, Fiat should give play to the company's processes and deep sense of redesign and functionality of the car.

So set the strategic problem is no longer a problem but an opportunity . An opportunity to start building full of items at value of existing cars. Built by the same people who have inspired the design.

If the worker buys a strategic-planning, then the problem of representation arises in a radically different way. This is not to rip (by workers) to power management that does not want to give up. It's about creating the conditions for workers can be motivated to really play their role and strategic planning.

as the workers, it must also involve strategic and project stakeholders.

In this way you get as a "byproduct" la costruzione di una vera e propria rete di supporto allo sviluppo strategico organizzativo dell’impresa. Tra gli stakeholders ne voglio citare uno importante, ma dimenticato: i Risparmiatori che sono, insieme agli Operai, coloro che sopporteranno una probabile crisi sistemica futura della FIAT se si continua in una visione meccanicistica dell’impresa. Credo che il futuro rapporto tra Capitale e Lavoro dovrà essere costituito da una forte alleanza di sviluppo tra Risparmiatori ed Operai.

Ma come si fa a realizzare questo processo che somiglia ad un sogno ? Ecco servono una nuova cultura e nuovi metodi di governo (di management). Essi sono oggi available, although virtually unknown. Derived from the sciences of complexity. In particular, from the "core generator" of a new science of complexity that is quantum mechanics. Through the new sciences of complexity, quantum-inspired, you can really transform an executive class in a class project and then realized that before. And the ruling class in a class that is capable of guiding the design process and social construction. That go well beyond the instrumental contribution of World Class manufacturing processes.

reflecting on everything I wrote, I believe that a conclusion is inevitabile: un reale e sostanziale cambiamento strategico ed operativo della FIAT deve iniziare da un reale e sostanziale cambiamento della cultura delle due classi dirigenti che ora si confrontano. Non si tratta di scegliere tra un innovatore (Marchionne) e i conservatori della FIOM. Credo che dobbiamo aiutare tutte e due i contendenti a superare quella cultura vetero-industriale che li accomuna.

Forse, invece di tanti riferimenti culturali complessi, bastava riferirsi alla saggezza popolare: l’esempio trascina. Vuoi guidare un cambiamento epocale? Realizza prima tu un tuo personale cambiamento epocale.