Come i nostri lettori ricorderanno, abbiamo avviato un Progetto con l’obiettivo di Riprogettare dal basso il sistema imprenditoriale italiano. Più che riprogettare: fare emergere. Gli Eventi di base che creano il nostro progetto sono costituiti da interviews with entrepreneurs who can make a vital contribution of experience, projects and ideas.
Today we publish the interview with Gianluigi Viscardi, President of Cosberg, which deals with "systems for automation and assembly." But it has many other positions. E 'Assembly and President of the Italian director of the Consortium Intellimech, as well as having important roles in Confindustria.
As in all interviews is "emerging" that the problems, challenges which are full pages of newspapers, which fill the mouth of our politicians are like ghosts, yes, are evoked, but then they disappear as soon as you look closely: ethereal figures that do not bear comparison with reality. These two ghosts are: competitiveness and institutional reforms. I mean, they disappear slowly during the interviews. And Some other issues, other challenges in the media and politicians seem completely unaware ...
Here is a excerpt (full version ) interview.
"The competition is an ideology, which has two negative effects of course. The first is to consider competitors as enemies. And, therefore, impossible to make any form of collaboration to build new markets together. The second is to build distrust towards any business combination ...
Veda, we firmly believe that a company has made sure that sheds and machinery, but also people and intangibles. Intangible assets should not remain hidden in people, but must be explicitly evaluated and also ...
Allow me to give some advice, the result of 'experience to my fellow entrepreneurs. Learn to drive to constantly evaluate your business, not forgetting the intangibles. Subverted the value priorities that have hitherto guided our action: aggregation means common services and loss of identity, concorrenti non sono nemici, apritevi sempre di più verso l’esterno. Ricordo anche che Confindustria sta mettendo a punto uno strumento chiamato “reti di imprese” che potrebbe essere estremamente utile...
La mia visione è che sembrano scomparire gli imprenditori. Coloro che sanno costruire imprese che prima non c’erano. Oppure sanno rinnovare profondamente le imprese esistenti, che poi è la stessa cosa. Sembra che il mestiere dell’imprenditore vada perdendosi …"
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